BUILD SOMETHING MEANINGFUL
It doesn’t have to change the World, start small. What can you make today? I’m not referring to things — Stop saying “we should really grab a beer sometime” and make plans with a new friend you’ve wanted to hangout with. Make a mixtape that tells the world about you at the moment. Host a dinner with a people you know that share a passion, but may not no each other. Make a hot bath for yourself and spend some precious time in your own head.
WHATEVER IT IS, MAKE IT MEAN SOMETHING.
We’ve never had so much access to inspiration, resources, and cool shit to buy, yet we feel so burnt out as a society. Current lifestyle brands operate on an inspiration breeds consumption model, and consumers (from here on out let’s call them “Humans”… much better) are starting to wake up. I’m excited about a world where brands become human as well, making an emotional connection to theirselves, the tribes they build, and why that matters. Making our surroundings a place for our passions to thrive and drive the people that support us to help do something meaningful is the way I hope brands find success in the the future.
Here’s a few things I’ve made that I’ve been proud of. Some are client projects that I felt provided an interesting solution to a tangible or abstract problem, while most are a thing I made in my shop that taught me something important about myself. I really need to update these projects so they speak clearer to the ongoing story that is my career, but I really would rather get back to a project I’m very excited about at the moment.
In addition to my knowledge-set, I've taken a lifetime's passion racing and wrenching on bicycles to enable an ongoing pet-project in the form of a successful boutique community-focused bicycle shop in Bozeman, Montana.
A curious first-hand step across the conference table into the concerns and struggles of boot-strapped startup entrepreneurs and a conceptual approach to the local bike shop co-existing alongside internet discounts through community and customer focused, (sometimes) disruptive strategies.
Come have a local brew on the house and talk the future of community and business every Friday at 5pm.
Above is a fun short film (1min) I shot and edited entirely on my iPhone on Alter's 4th birthday. It's my first time experimenting with film, so cut me some slack.
I'm very serious about not taking myself seriously, and I try way too hard to illustrate that through a horribly inaccurate, shiny representation of my random daily monotony.